Data science is a combination of skills, technologies, applications and processes that are used by organisations to gain an insight into their business by using AI, machine learning and analytics. Data science and AI solutions can be developed both to assist in human decisions and to fully automate decisions or sub-processes, for example in
- targeting and recommending solutions utilised in digital services and marketing
- segmentation or scoring solutions in CRM and risk management
- predictive maintenance solutions in manufacturing or service processes
- digital process automation solutions in different support functions like IT and finance, or in document handling or customer service processes.