In today’s business environment, organizations face increasing pressure to achieve more with fewer resources—whether it’s time, money, or manpower. This growing emphasis on measurable impact and efficiency is shifting service design’s focus from growth to profitability. Here’s the key: when design is done right, revenue follows. Curious to learn how?
By blending design, technology, and business strategy, you can create tools and services that not only boost productivity but are also loved by employees.
Join us on a journey to design-driven success, where efficiency meets innovation, and watch as your business transforms.
Blog post by Outi Niinikoski and Joonas Juujärvi
Businesses are constantly seeking ways to boost productivity and efficiency. Development efforts to cut costs often fail to translate into tangible results. There are different approaches to try – from implementing more efficient tools to organisational realignments and process development initiatives. The key success factor lies in understanding the unique challenges and opportunities within each organisation.
Blog post by Lauri Kieksi
The future of design: Generative AI turns designers into supervisors
Designers’ work is changing faster than you can say “pixel perfect.” Increasingly, the expectation is that designers can churn out data-driven, user-tested, business-boosting designs at breakneck speed. With gen AI bulldozing its way onto the scene, designers might be wondering if these advanced tools are here to steal their jobs or simply lend a helping hand. Here’s Lauri Kieksi’s take on the role of generative AI in design.
Crash Course recording
Crash Course on Creating value out of data and AI
Watch our Crash Course where we will trace the journey of organisations to become data-driven, uncover the key bottlenecks for creating value out of data and AI, and outline promising solutions based on our extensive experience. We’ll share insights for bridging the gap between business and analytics and harnessing the power of genAI for your business, sharing case examples of organisations across various industries that have tackled these challenges.
Design thinking drives innovation and enhances user experiences across various fields. Here are six examples of how effective design can create value, improve efficiency, and generate profit. These routes illustrate the diverse applications of design principles, showing how design can transform and elevate your business.
How can design help identify and prioritise the most valuable features for users to ensure optimal resource allocation in product development?
How can design streamline services by eliminating non-essential elements to enhance user experience and reduce operational costs?
How can design leverage customer insights to create more effective and targeted marketing communications that enhance engagement and conversion rates?
How can design identify and remove cognitive, mental, or physical barriers to improve user engagement and accessibility of services?
How can a co-design process involving customers lead to the successful development and market adoption of new services?
How can design help to avoid pitfalls when introducing automatisation and self-service? When is human service critical? What are the mistakes to avoid so that customers don’t run away?
If any of these questions sound familiar, by downloading the whitepaper you’ll find six case studies and real examples of how we’ve helped our customers to use design to increase business and profitability.
Ramirent
Massive impact on Ramirent’s business through digitalised order management
“ We were bold to change processes in which we identified room for improvement. This was challenging but ultimately a necessary for success.
Arto Järvinen Sales Support Manager, Ramirent
HSL
HSL takes customer communications to new level
“ The quality of customer communications has already improved noticeably.
Anne Koski Marketing Specialist, HSL
