Whitepaper Monetising design: Six routes to value

Whitepaper Monetising design: Six routes to value

Curious how design translates into profit? What’s the underlying logic behind this value-generation promise?

In this whitepaper, we break down the monetisation logic of design and reveal six proven mechanisms that drive value: wise use of resources, decluttering, efficiency of marketing communications, removing barriers, success in new service development, and efficiency of service production.

Through real-world examples, we show how our clients have successfully turned design into profit. Whether you’re responsible for buying design work, leading a design team, or creating new services yourself, this paper will give you the tools to understand where design’s true value lies — and how to tap into it. 

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In the whitepaper we show Six routes to value

  • Solita guide Six routes to money - route 1: Wise use of resources

    Wise use of recources

    How can design help identify and prioritise the most valuable features for users to ensure optimal resource allocation in product development?

  • Solita guide Six routes to money - Route 2: Decluttering

    Declutter

    How can design streamline services by eliminating non-essential elements to enhance user experience and reduce operational costs? 

  • Solita guide Six routes to money - Route 3: Improving the efficiency of marketing communication

    Improve the efficiency of marketing communications

    How can design leverage customer insights to create more effective and targeted marketing communications that enhance engagement and conversion rates? 

  • Solita guide Six routes to money - Route 4: Removing barriers

    Remove barriers

    How can design identify and remove cognitive, mental, or physical barriers to improve user engagement and accessibility of services? 

  • Solita guide Six routes to money - Route 5: Success in new service development

    Successful service development

    How can a co-design process involving customers lead to the successful development and market adoption of new services? 

  • Solita guide Six routes to money - Route 6: Increasing the efficiency of service production

    Increase the efficiency of service production

    How can design help to avoid pitfalls when introducing automatisation and self-service? When is human service critical? What are the mistakes to avoid so that customers don’t run away?

Download whitepaper

Download whitepaper