Curious how design translates into profit? What’s the underlying logic behind this value-generation promise?
In this whitepaper, we break down the monetisation logic of design and reveal six proven mechanisms that drive value: wise use of resources, decluttering, efficiency of marketing communications, removing barriers, success in new service development, and efficiency of service production.
Through real-world examples, we show how our clients have successfully turned design into profit. Whether you’re responsible for buying design work, leading a design team, or creating new services yourself, this paper will give you the tools to understand where design’s true value lies — and how to tap into it.
How can design help identify and prioritise the most valuable features for users to ensure optimal resource allocation in product development?
How can design streamline services by eliminating non-essential elements to enhance user experience and reduce operational costs?
How can design leverage customer insights to create more effective and targeted marketing communications that enhance engagement and conversion rates?
How can design identify and remove cognitive, mental, or physical barriers to improve user engagement and accessibility of services?
How can a co-design process involving customers lead to the successful development and market adoption of new services?
How can design help to avoid pitfalls when introducing automatisation and self-service? When is human service critical? What are the mistakes to avoid so that customers don’t run away?