Curious how design translates into profit? What’s the underlying logic behind this value-generation promise?
In this whitepaper, we break down the monetisation logic of design and reveal six proven mechanisms that drive value: wise use of resources, decluttering, efficiency of marketing communications, removing barriers, success in new service development, and efficiency of service production.
Through real-world examples, we show how our clients have successfully turned design into profit. Whether you’re responsible for buying design work, leading a design team, or creating new services yourself, this paper will give you the tools to understand where design’s true value lies — and how to tap into it.