A good online service fulfils users’ needs effectively, and an exemplary service simultaneously strengthens the brand image, customer satisfaction and loyalty as well as operational efficiency. Exemplary results require solid design work.

• Service design: We help identify new business opportunities, define customer profiles, create service concepts and validate them with actual users. Read more about service design.
• UX/UI design & accessibility: We make the concepts come to life with beautiful visuals and a solid user experience co-designed with the users.
• Online architecture design: For fit-to-purpose technical solutions, we evaluate existing architecture and integration options, and create implementation roadmaps that seek to utilise existing systems as far as possible. We should only implement the missing capabilities and avoid duplication to keep architectures streamlined and cost-effective.
• Content model design: Content-centric online services are built by content editors using content management (cms) tools. In the content model design phase, we take the service concept and design so that editors can actually create the service experience using the selected platforms and architecture. This is a crucial phase as models differ quite heavily depending on the selected approach: traditional, headless/API-first or a hybrid of the two. 

• Audits and prestudies: When an existing service needs renewal or extensions, we suggest beginning the work with an audit or prestudy phase. Examples of these include: concept validation, accessibility, technical debt, and online architecture. 

• Content management: All online services are a combination of content and interaction. We utilise modern content management systems such as Optimizely, Sanity, Contentful, and Strapi to build comprehensive content hubs that can power all digital channels.

• Self-service portals: Customer portals, partner portals, B2B sales order channels, and application systems are all types of self-service portals. The core idea is to extend a digital process from the company’s internal backend systems (e.g. ERP, CRM) to external stakeholders and enable them to complete the process themselves. This requires skilled process design and integration competencies in addition to the actual online portal implementation. Read what we did with UPM.

• E-commerce and custom storefronts: An e-commerce service is an online channel for transactions. Our specialities are services with heavy customisation requirements (B2B portals with transactions, public sector processes), custom store front implementation alongside enterprise-scale e-commerce engine and B2C services where e-commerce is seamlessly integrated to a wider online service platform. Check our reference Laattapiste.