Solita services web analytics

Web analytics

Web analytics

Web analytics plays a crucial role in continuous website development and serves as a fundamental tool for data-driven decision-making and online business growth.

By providing valuable insights into user behaviour and site functionality, web analytics empowers businesses to optimise their online services and achieve better return on investment. Our team of experts are happy to guide you through every step of your online service development process, ensuring your success in the digital landscape.

The objectives of Web analytics

  • Online business growth and lead generation
  • Increasing website and channel return on investment (ROI)
  • Optimising usability and user experience
  • Understanding user and customer behaviour
  • Utilising forecasting and personalization for site content and marketing
Solita web analytics services

How we can help

  • A focus on data-driven decision-making

    Our web analytics consultants operate at the intersection of your business and its technological development. Our objective is to enable the implementation of solutions that are aligned with your business goals and support data-driven decision making.  

  • Supporting design and development

    Web analytics provides complementary and actionable data that supports the design and development of online services and solutions.

  • Auditing

    Through auditing, we gain a comprehensive understanding of your website functionality, data reliability, and quality, as well as the current utilisation of data.

  • KPI’s and objectives

    We collaborate with you to plan and define relevant business key performance indicators (KPIs) for data collection and utilisation.

  • Implementation

    We plan and implement the tracking based on your needs and goals. Tracking pixels collect the website data.

  • Data visualisation

    We create visualised reports tailored to your needs.

  • Monitoring and insights

    We derive meaningful insights for your business development, ensuring data reliability, and support your company with training and knowledge accumulation.

  • Web analytics tools

    We utilise a range of tools, including analytics tools such as Google Analytics, Adobe Analytics and Matomo Analytics, tag management tools like Google Tag Manager, behaviour analytics tools including Hotjar and VWO and A/B testing tools like Google Optimize and Optimizely.

  • Developing web services in collaboration

    Successful web service development requires close collaboration among different stakeholders, including client businesses, developers, designers, and analysts. Our team of experts focus on effective collaboration to find the best solutions.

  • GDPR

    In addition to our services, we are committed to ensuring compliance with the General Data Protection Regulation (GDPR). Our approach to web analytics is fully GDPR compliant, respecting the rights and privacy of your website visitors. 

    We also offer guidance and support in implementing cookie consent mechanisms and privacy policies that align with GDPR guidelines. Our team of experts stays updated with the latest GDPR regulations and will assist you in navigating the complex landscape of data protection and privacy.