The use of generative AI in working life differs significantly across income levels. This is shown in Solita’s new report, How AI is transforming Nordic work life 2026, based on a Sifo survey of more than 3,000 office workers in Sweden, Finland, and Denmark.
Sweden stands out negatively among the Nordic countries, showing the steepest income gradient, where AI usage increases step by step with income. In Sweden, 72% of those earning more than approximately EUR 6,100 per month use generative AI regularly, compared to 36% among those earning less than approximately EUR 2,000 per month – a gap of 36 percentage points. Denmark follows the same pattern with 82% versus 59%, while Finland’s difference is smaller at 70% versus 55–62%.
Clear pattern: higher income, more AI in everyday work
The same pattern is visible in daily usage. Only 12 per cent of low-income earners in Sweden use generative AI every day, compared to 22 per cent in the highest income group. Denmark also shows notable differences, but Sweden has the clearest and most consistent link between income and AI usage across the entire income scale.
“This challenges the idea of AI as a great equaliser. Even though many of the tools are free and available to everyone, income is one of the strongest drivers of usage. It’s not just about access to technology, but about organisational conditions and having time for skills development,” says Niklas Liedholm, Head of AI at Solita Sweden.
Finland shows a different path
Finland deviates from this pattern. There, middle-income earners show similar levels of AI usage (55–62 per cent), and the gap to high-income earners is significantly smaller than in Sweden, with 70 per cent usage in the highest income group. This indicates that large income-based differences can be avoided.
“Finland shows that it doesn’t have to be this way. However, it requires employers to invest in broad AI training, give all employees access to the same tools, and create a culture where everyone has time to experiment, not just those already at the forefront,” says Niklas Liedholm.
Download the full report here.
About the survey
The survey behind the report How AI is transforming Nordic work life 2026 was conducted by Kantar Media on behalf of Solita between 30 October and 11 November 2025. The survey includes more than 3,000 office workers in Sweden (n=1,037), Finland (n=1,042), and Denmark (n=1,019), using nationally representative online panels (ages 20–65).
The report builds on Solita’s 2024 survey in Finland and Sweden and, for the first time this year, includes Denmark, enabling comparisons across all three Nordic markets.
Read more
- Solita AI Report: How AI is transforming Nordic work life 2026
- Solita and Generative AI
- Solita and AI
For more information
- Solita Sweden, Niklas Liedholm, Head of AI, [email protected], +46 705 396 464
- Solita Finland, Mikael Ruohonen, Business Lead, AI, Analytics & Agents, [email protected], +359 41 451 6808
- Solita Denmark, Snurre Jensen, Sales Director, Data & AI, [email protected], +45 2265 8238
- Solita, Lasse Girs, Head of AI Transformation, [email protected], +358 40 591 8106