Mirka, a manufacturer of sanding and polishing equipment, is one of the best-hidden secrets of Finnish industry: the products of this family-owned Finnish company are sold in more than a hundred countries and 97 per cent of its production is exported.
Traditional industries need to keep up with the changing world. To stay competitive, innovation and development are absolutely necessary. Mirka is a family business with 80 years of history that has always strived to think innovatively and find new perspectives on its business.
“Constant change is a fact that challenges Mirka’s employees to innovate and continuously develop further. How do we ensure that our operations keep up with change and remain relevant? How do we strengthen our focus on the customer and ensure that they stay in the heart of our operations at all times? These are the great underlying questions that we are constantly trying to answer,” says Mirka’s Program Manager, Matias Sandås.
According to him, Mirka is currently undergoing a transformation in both its physical and online businesses. “We have noticed that customer behaviour has become more mobile. We want to offer our customers a state-of-the-art experience across all channels.”
“After the release, we will listen to the customers’ feedback and use it to develop further functionalities. Based on customer feedback, the website, content and functionalities, for example, will be developed further. The website is built and maintained with modern, iterative methods that enable continuous renewal and make sure that the ability to create value for all our customers is always at the heart of our operations,” adds Sandås.