S Group is a Finnish retailing cooperative organization and it has over 2.5 million customer owners.
The My Purchases (Omat ostot) service is unique: the cost-free service allows customers to analyse their consumption, taking advantage of the extensive and detailed data of their purchases. The transparency in customers’ own buying behaviour and the easy-to-use service have made it popular amongst customers.
Customers can easily follow their own purchase data and for example their carbon footprint, origin of the products and the number of vegetables in their shopping cart. The goal is to inspire people to make better and more responsible choices.
S Group’s Omat ostot service won gold in the Media Lions series in Use of Real-time Data category. Responsibility and access to one’s own data were key factors of the win.
“We’re very proud to receive the recognition and to be working on such a forerunner service with S Group. It’s great we have been able to give the enriched purchase data back to S Group customers as a cost-free, easy-to-use service to encourage them to use their own data to make better, climate friendly decisions”, said Solita’s Business Lead for Strategic Accounts Hans Sandvik.
Cannes Lions International Festival of Creativity awards world’s most influential brands yearly for creativity and customer experience.
Hans Sandvik, Business Lead, Solita, [email protected], Tel. +358 50 387 0410