Posti was looking to use data to modernise its business and make it more customer-oriented.
Solita and Posti started tackling the data challenges by correcting the latter’s base processes and introducing flexibility to systems. The objective was to make up-to-date and real-time data available to business operations.
“We lacked a systematic way to control our master data at Posti. We had to fix very fundamental issues with a business focus. Instead of simply implementing master data management and a technological solution, we sought out actual sore points,” says Riku Tapper, Director of Data and Automation at Posti.
“Master data” refers to enduring data that changes slowly. Typically, master data includes customer, product, and organisation data, for example.
Posti’s business has experienced a sweeping transformation in recent years. Parcel volumes have grown more than ten per cent annually while letters have shrunk to a similar degree. In 2021, Posti’s net sales were EUR 1.6 billion with over 70 million parcels processed.
“In a changing world with tougher competition, we need to better exploit data and meet the new needs of customers. Posti will use data to improve its customer service in digital channels. Good data capability is therefore key,” says Tapper from Posti.