Enabling Personalised Omnichannel Experiences
Contentful’s content platform unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools. Contentful revolutionised the traditional approach to content management systems (CMS) with a headless CMS, which separated the content “body” from the presentation “head,” enabling content to flow into any channel. The advantages of the headless CMS include e.g. development agility, seamless, omnichannel content delivery as well as a content-agnostic content model.
“The development of customer experiences is increasingly about blending the borders of touchpoints. Seamless service transition across these touchpoints requires seamless content delivery across them as well as flexible, scalable architectures. Headless content management and Contentful are designed to solve these challenges,” said director Kalle Bäckman at Solita. Solita’s Contentful customers include for example the Finnish Parliament.
“The digital-first era is driven by escalating customer demand for digital experiences. Solita is on the forefront of helping its clients create and deliver value through digital experiences, with Contentful’s content platform at the core” adds Mats Hellström, Regional Partner Manager Nordics.
For more information:
- Solita, Director Kalle Bäckman, +358 50 341 9997, [email protected]
- Contentful, Mats Hellström, [email protected]
Solita is a fast-growing digital transformation company driven by tech, data and human insight. Our services range from strategic consulting to service design, digital development, data, AI & analytics, and managed cloud services. Founded in 1996, Solita now employs close to 1,000 digital business specialists in Finland, Sweden, Estonia, Germany, Denmark and Belgium to help businesses and societies reinvent themselves with impact that lasts.
Contentful, the global leader in headless content management, powers digital experiences for 28% of the Fortune 500 and thousands of leading global brands. It enables enterprises to deliver omnichannel digital experiences with greater speed and scale than with a traditional CMS. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs. Companies such as Spotify, Urban Outfitters, Jack in the Box, The British Museum, Xoom, Lenovo and many others rely on Contentful’s content platform.