Bringing humanity into the world of AI
When people ask what I do, I say I help bring AI down to earth. I’ve been in tech for over 15 years, and while I’m not a technical person by background, I’m deeply passionate about making technology accessible and valuable to all.
Today, I lead AI Sales Excellence at Solita, supporting our sales across 10 countries in understanding where AI can genuinely bring business value. GenAI is an exciting space, but also overwhelming for many. My role is to help make sense of the hype and uncover the human value behind the tech.
When I joined Solita, I was clear: I didn’t have much AI experience yet. But I was eager to learn. And I have. I’ve experienced new professional growth by diving into AI, exploring its real-world applications, and supporting teams in navigating uncertainty. There’s still so much to learn, especially across different markets and industries where attitudes toward AI vary widely. Some are sceptical. Some are cautiously curious. My focus has been to meet people where they are and foster dialogue grounded in reality.
Imposter syndrome isn’t foreign to me, especially when I’m speaking about something I’m still learning. But I’ve learned to be open about that. I ask questions, lean on others, and focus on what I can offer. In a field that’s constantly evolving, no one knows it all and that’s okay.
A non-linear path to tech
I never studied engineering or computer science. I actually have an educational background in business & economics and more recently organisational psychology. But I’ve always been curious, and I found myself drawn into the tech world through relationships I built along the way. One door opened another — from startups to Microsoft, from marketing to technical analytics roles and back to sales excellence. That’s my journey in a nutshell.
What’s kept me in the industry is the opportunity to bring together people, ideas, and possibilities. Tech constantly evolves, which can feel uncomfortable, but that’s also where growth lives. And that’s what excites me.
One of the proudest moments in my career came while I was working in a small, ten-person team in New York. In just five months, we scaled up to 130 people and built a global function for the role I was in from the ground up. What made it work wasn’t just our speed, it was the culture.
We focused on onboarding, mentoring, job shadowing, and creating a truly supportive environment. We were later recognised as the most supportive partner in our business. It was a powerful reminder that when people feel seen, supported, and trusted, they thrive.
That experience is one reason I was drawn to Solita. The opportunity to join a brand-new AI team, help shape ways of working, and collaborate across countries. It felt like a dream scenario. And it was made even more meaningful because I had an old friend here who introduced me to the company. It feels like perfect alignment of timing, people and purpose.
The Nordic lifestyle with work-life balance was an intentional choice
Moving from the U.S. to Sweden almost two years ago was a life change. American culture taught me to speak up, promote myself, and compete. Nordic culture is a bit different, but as a woman in tech, I can benefit from the skills American corporate culture taught me. I’ve been lucky to have mentors and advocates throughout my career, and I know not everyone does. That’s why I care deeply about helping others find their voice and their space.
At first, I assumed Sweden, being so progressive, would be far ahead on DEI in tech. But I quickly realised that many of the same challenges exist here as elsewhere.
We have great initiatives around this topic, including internal communities, like Solita Women Forward. This month I’ve stepped into a lead role there, and I see it as both a privilege and a responsibility. These spaces can be very important for women in tech, personally and professionally.
Tech has offered me flexibility, but balance is something I actively work on. As a parent, I make time to disconnect, put my phone in another room, and prioritise time off. Moving to Stockholm brought more balance into my life, both culturally and at work. I’ve learned that rest isn’t a luxury; it’s a necessity. And it makes me better at what I do.
Advice to women in tech: Follow your interest
If there’s one piece of advice I’d give to other women, it’s this: follow what interests you, and don’t worry about having it all figured out. You can pivot. You can evolve. Tech changes constantly, and that means you can too. Find people who advocate for you, learn from others, and pass it on. Community has been everything in my journey. When we lift each other up, we all rise.
And yes, while I’m passionate about supporting women in tech, I’m here for anyone who feels underrepresented or uncertain. We all benefit when more voices are heard. Would you like to join us? See all our open positions.