If there is one market that has been shaken up in twenty years, it is that of directories. Until the early 2000s, these telephone directories were the most important source of information for those looking for a person or a company. In the meantime, the Internet has taken over this role. Online directories abound, often for a specific sector. Of course, Google also plays an important role in this respect.
This is also the case in Belgium where the hegemony of the paper ‘Gouden Gids’ crumbled year after year. Fortunately, a new activity grew out of the existing company. Exit paper directory, enter FCR Media with a full online offering for being found online.
“We offer digital marketing solutions for SMEs and help them with their digital transformation”, says CTO Bart van der Heijden, describing the company’s mission.
FCR Media has an offer for both smaller SMEs (up to 5 employees) and larger companies, which are treated as clients of a marketing agency. Of the more than 1 million SMEs in Belgium, some 22,000 are FCR Media customers. This makes it the largest player in the SME market.