While AI has the potential to transform existing businesses and unlock new opportunities, it can also have significant negative impacts, such as perpetuating gender or racial discrimination or causing environmental harm. Sustainable use of AI means capturing the potential of AI while carefully managing the risks and impacts. Investing in AI sustainability isn’t an option but a necessity. Besides taking better control of the impacts of AI systems, it enables responsible AI innovation through increased confidence and by setting boundaries and guidelines.

Sustainable thinking is the only way forward if we want to keep building responsible businesses and solutions for a thriving world. The use of AI is no exception.

This handbook will give you practical guidance on how to lead sustainable use of AI. It offers pragmatic approaches and best practices through case studies and draws on insights from our study conducted in 2022 on the state of sustainable AI in Finland and beyond. The insights provided in this handbook will enable leaders to make informed decisions about leveraging the power of AI while promoting ethical use of data and analytics, social responsibility, and environmental sustainability. We hope that this handbook will be a valuable resource for leaders who are committed to driving positive change.