European retail barometer

How are Europe’s largest retailers handling data collection and monetisation?

Thriving in today’s retail landscape requires companies to strike a delicate balance between multiple stakeholders’ needs while adapting to external challenges and staying on top of rapid technological advancements.

We know that impactful strategies are built on real-time insights into industry trends and competitor activity. Decision-making grounded in reliable, current data is essential for success.

That’s why we asked top decision-makers from 20 of Europe’s largest retail companies, each with annual revenues exceeding €100 million, to share their outlook on the current state of the industry and their approach to investing in cutting-edge technology.

In this inaugural edition of our European Retail Barometer, we zero in on a pivotal aspect of modern retail: data collection and monetisation.

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Retailers’ outlook on the industry in 2024

How do Europe’s leading retailers view the first half of 2024, and what are their expectations for the rest of the year?

More importantly, how does this outlook influence their IT investment decisions? How do they plan to allocate their budgets across seven critical technology areas?

As 2025 approaches, what key challenges and opportunities are shaping their strategies?

Europe’s largest retailers vs. data monetisation

How committed are European retailers to collecting and monetising consumer data?

How do they acquire and monetise data, and are their current approaches robust enough to tackle the challenges ahead?

What revenue generation strategies are the most common, and what are the obstacles preventing full utilisation of consumer data?

We’ll answer all these questions and more in our new report.

Retailers are usually quite good at their core business processes like merchandising, logistics, store operations, e-commerce, and marketing – if you fail at one of these, you will soon be out of business. However, when it comes to ownership and processes for, say, definitions and data quality for customers and other key information objects, most classic retailers are at an early stage.

Anders Hedfalk Industry Expert and Retail Domain Lead, Sweden