Good solutions start with asking why
I work as a UX Business Consultant, and my role sits somewhere between design, business, and technology. My background is in Industrial Design Engineering from Aalborg University, and I have worked with UX ever since graduating in 2014.
When I joined Solita almost three years ago, there was only one other UX designer in Denmark. Since then, I’ve spent a lot of time helping people understand what UX actually means and how it connects with business goals and technical solutions.
For me, UX has never been about making a button blue or making a slide look prettier. What has always fascinated me is understanding people and solving problems. The most interesting part is finding the balance between user needs, business needs, and technology. When those things come together, you can create solutions that really work.
A lot of my work starts with asking questions. Why are we doing this? Why does this feature exist? Why should we continue doing things in the same way? Very often the answer is because we’ve always done it like that. I understand that answer because I probably say it myself sometimes, but I also think it is worth challenging. Good solutions often start by taking a step back and asking why.
Variety keeps things interesting
There is no typical day in my role, which is one of the reasons I enjoy it so much. I can look at my calendar on Sunday evening and think I have a quiet week ahead. By Monday afternoon, it is completely full.
Some days I work closely with customers. Other days, I focus on sales activities, workshops, internal development, or supporting colleagues. At the moment, I also have some larger projects that allow me to plan ahead a little more.
What I enjoy is the variety. Every week looks different, and I get to work with many different people, challenges, and perspectives. That keeps things interesting.
Bringing users into the conversation
I work across a mix of large public sector projects, private sector clients, and internal initiatives. Even though the projects vary a lot, I find myself focusing on the same challenge: making sure we understand the people who will really use the solution.
Organisations are often focused on the outcome they want to achieve, which is of course important. At the same time, I think it is equally important to understand the people who are entering information into a system, using a service in their daily work, or interacting with a solution in practice. If we don’t take those users into consideration, it becomes much harder to create something that works well in the long run.
A big part of my role is helping connect different perspectives. What does the organisation need? What do users need? How can technology support both? I enjoy bringing those viewpoints together and helping teams find solutions that make sense from multiple angles.
Growing beyond design
One thing I appreciate at Solita is the opportunity to grow in different directions. Recently, I have been focusing more on the business side of my work. I have always enjoyed the connection between business, technology, and design, but now I have had the opportunity to strengthen that part of my expertise through additional studies and development.
For me, a career isn’t really about titles. People can call me whatever they want. It is more about learning new things, developing professionally and personally, and finding better ways to create value for customers.
I also appreciate the freedom we have. Of course, we have responsibilities and customer commitments, but there is a lot of trust in how we approach our work. If I want to explore a new perspective, learn something new, or try a different approach, there is room for that.
A culture built on trust and curiosity
The culture here surprised me in a positive way. Before joining Solita, I spent almost ten years at another company. I never really had a personal connection with my colleagues, and I thought that was completely fine. Work was work.
At Solita, I realised that getting to know people actually matters. When you understand what is happening in your colleagues’ lives, you understand each other better. It creates empathy and makes collaboration easier.
I also appreciate how open people are to new ideas. I like thinking outside the box, and sometimes I come up with “stupid ideas”. Instead of shutting them down, people build on them. Someone might say, “That idea is probably not going to work exactly like that, but what if we tried this instead?”
The best ideas often come from those conversations. People feel safe to challenge each other, ask questions, and explore different perspectives. I think that psychological safety is one of the strengths of our culture.
Guiding customers instead of just saying yes
The Solita values resonate with me because they show up in everyday work, both internally and in how we work with customers. For me, caring is closely connected to honesty. Sometimes the best thing we can do for a customer is challenge an idea instead of immediately agreeing with it.
We try to guide customers rather than just deliver exactly what they ask for. We want to understand the real need behind the request and help them find the best solution, not just the most obvious one.
I think curiosity, creativity, and an interest in understanding people have helped me to do my job well. Of course, design tools are important, but I don’t think success comes from being the best person using a specific program. There will always be someone who knows a tool better than you.
What matters more is being able to understand people, ask the right questions, and uncover the real challenges behind a project. I think my strength is turning complex needs into intuitive solutions and helping people see things from a different perspective.
Family life, home projects, and the perfect pizza
Outside work, I spend a lot of time with my family. We recently moved into a new house, and I enjoy working on different projects. I like thinking about storage solutions, furniture, and how spaces can work better for the people using them. Maybe that is the designer in me.
Another thing my colleagues often hear about is my ongoing mission to make the perfect homemade pizza. A couple of years ago, I bought an electric pizza oven, and since then, I have been experimenting with different sourdough starters, flours, and techniques. There is always something new to test and improve.
In a way, it isn’t that different from my work. Whether I’m working on the interior design of our house, improving UX, or making pizza dough, I am usually driven by the same thing: curiosity and a desire to understand how things can work a little better.
Interested in working at Solita? See our open positions and subscribe to our talent community newsletter.