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International Women’s Day: Why technology needs all of us

Ossi Lindroos President and CEO, Solita

Published 06 Mar 2026

Reading time 3 min

International Women’s Day is always a moment for reflection for me. I am a CEO of a technology company, but above all, I am a father of two daughters. When I look at them, I think about the world they are growing up in, and what opportunities will truly be open to them. Not just in speeches and celebrations, but in everyday reality.

Not there yet

Despite progress, the technology sector continues to struggle with attracting and retaining women and girls. What concerns me even more is how early and subtly expectations begin to shape choices. From a young age, children absorb signals about what is “for them” and what isn’t. Subjects, interests, and career paths are influenced by cultural assumptions that often go unquestioned. Too often, technology is still framed, implicitly or explicitly, as a male domain.

This isn’t just a question of equality. It is a question of quality and of our future.

A competitive advantage, not a favour

Technology shapes society more profoundly than almost any other field. It influences how we learn, how we take care of our health, how we work, and how we build democracy. If these solutions are created by too narrow a group of people, parts of reality will inevitably be overlooked. Diverse teams make better decisions, build more sustainable products, and solve problems that others may not even see.

That is why we need girls and women in technology. Not because “it’s their turn,” but because without them, we are simply not good enough.

For me, it is essential that we offer equal opportunities to all genders, starting from early childhood education. Mathematics, physics, coding, and technology should be seen as basic skills for everyone, not as a special domain for a particular group. Girls need to see role models who show that there are many ways to belong in technology and that you don’t have to fit a single mold.

As a leader, I feel a responsibility for the kind of culture we build in our workplaces. Are they environments where it is easy to join, grow, and succeed, regardless of gender? This isn’t about individual hires, but about values, structures, and everyday actions. It’s about who we listen to, who we promote, and what assumptions we make about one another.

As a father, I hope my daughters can choose their future freely. That they are encouraged to be curious, to experiment, and to think technically, just like anyone else. And that if they one day decide to build a better world through technology, the industry will welcome them with open arms.

International Women’s Day isn’t just a celebration. It is a reminder that all of us, parents, educators, leaders, and decision-makers, share the responsibility to dismantle old barriers and create new opportunities. The future of technology belongs to everyone. Let’s make sure that those who build it truly represent all of our society. 

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