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Trend report 2025-2026: Ways of tech Top technology trends: What leaders need to know

This report cuts through the noise to help you understand what’s changing in technology, why it matters, and where to focus next. Based on 20+ expert’s experience across industries and Europe, it translates today’s signals into clear priorities for 2025–2026.

Ways of tech report

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Make sense of what’s next in tech and turn emerging signals into business impact

Technology is accelerating faster than organisations can adapt. AI is reshaping industries, vendor ecosystems are shifting, geopolitical tensions affect tech choices, and sustainability requirements impose new operational demands. The real challenge is not identifying trends. It’s turning them into meaningful business decisions

In this report, we introduce six key trends and interpret what’s happening in the market: making sense of the signals and filtering what truly matters.

  • Anticipate how AI agents and embedded intelligence will change your operating model
  • Understand what technology, cloud and data ecosystems mean for your strategic choices
  • Prioritise where AI truly creates business impact
  • Prepare for geopolitical and regulatory shifts shaping European tech landscapes
  • Embrace new ways of working
  • Strengthen governance, sustainability and risk management around fast-moving AI 
We hope this report helps you cut through the noise, inspires strategic dialogue, and supports confident decisions – on where to invest, how to lead, and how to create lasting value in the era of AI and beyond.

Ossi Lindroos President and CEO, Solita

Key learnings

  1. AI is all about humans: why human context is the new competitive edge

    Learn why trust, agency and responsible, sociotechnical design matter more than ever

  2. From AI capability to AI impact

    Sector-specific insights across finance, pharma, commerce, defence and supply chain, with maturity models and real business implications 

  3. Embedded intelligence: AI everywhere, for everyone

    Understand how agents, small models, experience design (AIX), and reimagined software development are transforming work

  4. Tech vendor (r)evolution

    See how emerging tech ecosystems, platforms and accelerators reshape cloud, data, and integration decisions  

  5. Hardware’s comeback

    Explore the return of infrastructure, edge computing, and hardware-driven AI innovation 

  6. Geopolitics shape tech

    Learn how sovereignty, trust, regulation and European alternatives are redefining tech strategy  

Trusted across 9 countries and 2,000+ digital professionals

Solita’s experience from public and private sectors feeds into every insight.

Solita is an AI and data-driven technology company dedicated to digital transformation. Empowering businesses and societies to reinvent themselves, we focus on advanced technology, data innovation, and human insight by offering strategic consulting, service design, software development, AI & analytics, and managed cloud services. Trusted across 9 countries and 2,000+ professionals

This report is written for:

  • CIOs, CTOs, CDOs and digital strategy leaders
  • Business and transformation executives
  • Heads of AI, data, cloud, and engineering
  • Sustainability and risk leaders navigating new regulations
  • Public sector decision-makers exploring digital resilience 
Even though AI is advancing fast and giving us incredible capabilities, it’s still our own insight that determines how those tools are used. The tech is impressive, but it’s how we apply it that creates real value.

Tomasz Mucha GenAI Acceleration Lead, Solita

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