Solita Business Design Masterclass

18.5.2020 - 25.5.2020, Online 13-17 EEST

Create better value for customers and your bottom line with business design

Solita Business Design Masterclass gets you kick-started on the journey to re-invent your business with design. It is a tailor-made, intensive training for business leaders and practitioners to gain tools for growth and renewal. We balance theory and hands-on application and look beyond buzzwords to identify new sources of value.

Questions that we are going to discuss are:

  • How do we make sense of changes to our industry and new business models – and how do we adapt to it?
  • What are the actual needs of our customer – and does our offering portfolio match theses?
  • What are our unique assets – and how do we use them to find new sources of growth?
  • What is the real value that we create for our customers – and how can we capture it?
  • How can we evaluate new ideas before committing too many resources?

Meet the instructors

  • David  Schmidt Business Designer United Peers

    David Schmidt is one of the most vocal advocates for Business Design in Europe. He has been writing and talking about the topic for more than five years. He is co-organiser of the LinkedIn community of 9000+ Business Designers.

    He has 8+ years of experience in innovation and business modelling and consulted DAX companies and startups on customer centric innovation, product development and business models. He holds degrees both in mathematics and sociology.

    Currently he is Business Design partner at United Peers, a corporate venture builder, where he designs business models and implements them in new companies. Read more about David Schmidt.

  • Mikko  Väätäinen Host, Business Designer Solita

    Mikko is a professional facilitator of innovation and also a business designer himself. He works with industry leading companies on their new business ventures and innovation capabilities building.

    He talks the talk with upper management, walks the walk with teams hands-on and helps the organisations build bridges between vision and reality. Read more about Mikko’s experience.

  • Jaakko  Luomaranta Trainer, Business Designer Solita

    Jaakko is an experienced business designer bridging business, insight and design thinking. Currently he is working on his PhD on the value of design thinking for strategic management.

    Before the masterclass you can read Jaakko’s blogposts: 6 areas of strategy that benefit from design, Building blocks of business design, What we mean with business design (in Finnish), and watch webinar recording to get first ideas for the path to infuse strategy with design.

  • Valtteri  Torikka Trainer, Business Designer Solita

    Valtteri’s focus is on understanding and solving business challenges. He finds his role in creating solutions that solve the end customers’ problems while making solid business sense.

Sign up now!

Four online training sessions on May 18, 19, 20 and 25 at 13-17 EEST


What you get?

Our curriculum is tailored to provide you with the needed knowledge, practice and stepping stones for your business design journey. You will get an understanding of fundamental concepts of business design. We will provide you proven tools for customer-centric business model generation, fast prototyping and hypothesis-driven business planning. You will also get to exchange with peer learners & business design professionals.

  • Knowledge

    • Understanding of the business design process from ideation to implementation
    • Range of means from general mindset to concrete tools
    • Hypothesis-driven way of working
    • Value and tools of customer insight for business design
  • Practice

    • Hands-on training and experimentation through a case
    • Tools such as Value network, Business model innovation and Assumption board
    • Dialogue among participants & facilitators: discussion and reflection
  • Next steps

    • Seeds of thought on how to utilise business design in your daily work
    • Ideas for implementing business design as an interdisciplinary practice
    • Opportunity to join a peer learning group of like-minded professionals

Our May Masterclass is an online-only edition planned along the best practices of remote learning to provide an immersive business design experience:

  • 1

    We have proven ways for natural remote interaction

  • 2

    We fully use the possibilities of up to date tools & technology

  • 3

    We are a design community specialised in remote work and insight (actually the whole course planning has happened from 4-5 locations in 3 countries)

What is it?

  • A training course that teaches you the basics of Business Design, then helps you apply it with hands-on exercises and tools.

What does it deliver?

  • Understanding of basics concepts of business design
  • Concrete tools for customer-driven business model generation
  • Ideas for implementing business design as a practice
  • First steps on your business design journey

Who is it for?

  • Business leaders and strategy experts with complex business challenges that look for new ways to solve them

Why Solita?

  • We focus on customer & business value, not on buzzwords or on design hype
  • Our Trainers bring deep practical experience from real world projects
  • Our Masterclass brings together experts from our industry leading client companies

Sing up now!

Join us online on May 18, 19, 20 and 25 at 13-17 EEST


”I’m a designer looking in to expanding to business design. Is this masterclass for me?”

It depends, but likely not. This course bridges business and design from a business angle, and the design thinking basics will be, eh, very basic for you, while understanding of business and finance fundamentals is expected. For designers looking to get in to business design we are more than happy recommend d.mba by Alen Faljic.

”I’m a business person without any previous design thinking experience. Is this masterclass for me?”

Yes, we’ll cover the necessary basics of design thinking during the course.

”Will there be further masterclasses?”

Yes, we are planning follow-up masterclasses during 2020 as well. Please email jaakko.luomaranta@solita.fi to let us know if you’re interested.

Want to know more about upcoming Masterclasses? Please contact me!

Jaakko Luomaranta

Business Designer


+358 40 831 93 88