Online event

Solita Business Design Masterclass 2022

12 Sep 2022 - 15 Sep 2022, Online Sign up

Create better value for customers and your bottom line with business design

Solita Business Design Masterclass gets you kick-started on the journey to re-invent your business with design. It is a tailor-made, intensive training for business leaders and practitioners to gain tools for growth and renewal. We balance theory and hands-on application and look beyond buzzwords to identify new sources of value.

Join our masterclass and you will learn:

  • How to rethink business models? How to address change and new offerings?
  • What are the actual needs of your customers? Does your offering portfolio match these?
  • What are your unique assets – and how do you use them to find new sources of growth?
  • What is the real value that you create for your customers – and how to capture it?
  • How to evaluate new ideas before committing too many resources?

Solita Business Design Masterclass is hosted by experienced business design experts.

Sign up now!

Four online training sessions on September 12-15, 2022, 13.00-17.00 EET.

The course fee is 1485 € + VAT. (Early bird sign-up 1300€ + VAT until 1 August.)

Sign up

What you get?

Our curriculum is tailored to provide you with the needed knowledge, practice and stepping stones for your business design journey. You will get an understanding of fundamental concepts of business design. We will provide you proven tools for customer-centric business model generation, fast prototyping and hypothesis-driven business planning. You will also get to exchange with peer learners & business design professionals.

Solita Business Design Masterclass knowledge

1 Knowledge

  • Understanding of the business design process from ideation to implementation
  • Range of means from general mindset to concrete tools
  • Hypothesis-driven way of working
  • Value and tools of customer insight for business design
Solita masterclass practice

2 Practice

  • Hands-on training and experimentation through a case
  • Tools such as value network, business model innovation and assumption board
  • Dialogue among participants & facilitators: discussion and reflection


Next steps masterclass Solita

3 Next steps

  • Seeds of thought on how to utilise business design in your daily work
  • Ideas for implementing business design as an interdisciplinary practice
  • Opportunity to join a peer learning group of like-minded professionals

Sign up now!

Four online training sessions on September 12-15, 2022, 13.00-17.00 EET.

The course fee is 1485 € + VAT. (Early bird sign-up 1300€ + VAT until 1 August.)

Sign up

Who should attend?

Business leaders, managers and strategists with complex business challenges that look for new ways to solve them. You do not need to have previous experience in business design.

Etti Seppä Kone

KONE Corporation

”Turning innovative service ideas into real business opportunities is our task at KONE Innovation Unit. Solita Masterclass provided us with a valuable set of tools to work on business models and value creation. Furthermore, it is a great opportunity to widen your professional network.”

-Etti Seppä, Strategic Design for Innovation, KONE Corporation



“The masterclass offers a great package: You learn a complete process with actionable modules that produce tangible results. My personal highlights were modelling with numbers and visualizing a business model.”

Sven Schneider, Head of Future Business Design, Miele

Vanessa Ware Sveriges Allmännytta

Public Housing Sweden, Sveriges Allmännytta

“Business development in complex ecosystems with many stakeholders can be really tricky. The Solita Masterclass was a great opportunity for me to discuss and deepen my understanding of design and collaboration methods for business and service renewal processes.”

Vanessa Ware, Data Driven Business Development & Innovation Public Housing Sweden, Sveriges Allmännytta

Sign up now!

Four online training sessions on September 12-15, 2022, 13.00-17.00 EET.

Sign up

Want to know more about upcoming Masterclasses? Please contact me!

Maria Hansson

Business Design & Digital Ecosystems

[email protected]