Online course

Solita Business Design Masterclass

15 Feb 2021 - 18 Feb 2021, Online

Create better value for customers and your bottom line with business design.

Solita Business Design Masterclass gets you kick-started on the journey to re-invent your business with design. It is a tailor-made, intensive training for business leaders and practitioners to gain tools for growth and renewal. We balance theory and hands-on application and look beyond buzzwords to identify new sources of value.

Questions that we are going to discuss are:

  • How do we make sense of changes to our industry and new business models – and how do we adapt to it?
  • What are the actual needs of our customer – and does our offering portfolio match theses?
  • What are our unique assets – and how do we use them to find new sources of growth?
  • What is the real value that we create for our customers – and how can we capture it?
  • How can we evaluate new ideas before committing too many resources?

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Four online training sessions on February 15-18 at 13-17 EET. Course fee is 1485 € + VAT.

Sign up

What you get?

Our curriculum is tailored to provide you with the needed knowledge, practice and stepping stones for your business design journey. You will get an understanding of fundamental concepts of business design. We will provide you proven tools for customer-centric business model generation, fast prototyping and hypothesis-driven business planning. You will also get to exchange with peer learners & business design professionals.

  • Knowledge

    • Understanding of the business design process from ideation to implementation
    • Range of means from general mindset to concrete tools
    • Hypothesis-driven way of working
    • Value and tools of customer insight for business design
  • Practice

    • Hands-on training and experimentation through a case
    • Tools such as Value network, Business model innovation and Assumption board
    • Dialogue among participants & facilitators: discussion and reflection
  • Next steps

    • Seeds of thought on how to utilise business design in your daily work
    • Ideas for implementing business design as an interdisciplinary practice
    • Opportunity to join a peer learning group of like-minded professionals

Masterclass is an online-only edition planned along the best practices of remote learning to provide an immersive business design experience:

  • 1

    We have proven ways for natural remote interaction

  • 2

    We fully use the possibilities of up to date tools & technology

  • 3

    We are a design community specialised in remote work and insight

What is it?

  • A training course that teaches you the basics of Business Design, then helps you apply it with hands-on exercises and tools.

What does it deliver?

  • Understanding of basics concepts of business design
  • Concrete tools for customer-driven business model generation
  • Ideas for implementing business design as a practice
  • First steps on your business design journey

Who is it for?

  • Business leaders and strategy experts with complex business challenges that look for new ways to solve them

Why Solita?

  • We focus on customer & business value, not on buzzwords or on design hype
  • Our Trainers bring deep practical experience from real world projects
  • Our Masterclass brings together experts from our industry leading client companies
"The class was an excellent way to get the shared language and tools for our team regarding business design."Feedback from previous Solita Business Design Masterclass

“I’m a designer looking in to expanding to business design. Is this masterclass for me?”

It depends, but most likely yes, and especially so if you’ve encountered some business lexicon during your career. This course bridges business and design from a business angle, and the design thinking basics will be, eh, very basic for you, while some understanding of business and finance fundamentals is expected. For designers looking for a thorough intro to business thinking we are more than happy recommend by Alen Faljic.

“I’m a business person without any previous design thinking experience. Is this masterclass for me?”

Yes, we’ll cover the necessary basics of design thinking during the course.

Feedback from previous Solita Business Design Masterclass

  • +67 NPS
  • “Practical content that can be used at work right away.”
  • “Useful to learn a comprehensive framework – one way of doing things when planning new business.”
  • “Efficient learning.”
  • “For the first time I participated in such a large group meeting with hopping from teams to teams and to miro – and it worked.”
  • “It is more convenient to fit in to the schedules as travelling is not required.”
  • “Hands on trying the business design tools with small groups.”

Interested? Contact us!

Jaakko Luomaranta

Strategy Lead

+358 40 831 93 88