This virtual event included talks from our clients SOK and Fortum. Watch the recording to view presentations!
Johanna Koskela from SOK spoke about how SOK gets continuous benefits from data & AI capabilities in digital marketing through implementation in business processes. Riikka Blomberg from Fortum talked about Fortum Recycling and Waste’s journey from unstructured data to structured data and the gained business benefits.
Agenda:
- 10.00 Welcome – Mikael Ruohonen, Business Lead, Data Science & AI, Solita
- 10.10 Case SOK: How to utilise data and analytics to enable data-driven digital marketing – Johanna Koskela, Marketing Automation and Growth Marketing Lead, SOK
- 10.30 Case Fortum: Real business benefits gained from structured data – Riikka Blomberg, Service Manager, Customer Information Management, Fortum
- 11.00 Wrap-up & event ends
