In the era of digital business, companies are starting to realize that the change is also affecting the marketing function. What kind of strategies are needed in order to the marketing to work efficiently? How to plan the transformation of your marketing function in the digital and agile world? What kind of impact does it have on the rest of the organisation? How to effectively integrate marketing and sales?Welcome to marketing breakfast on 6.10.2017 in Stockholm to get inspired and to discuss with colleagues and experts.
Digital transformation is changing marketing. Solita is participating a breakfast conference arranged by Business Reflex focusing the digital future of a marketing function. During the conference following topics will be discussed:
- paths of digital buyer
- new digital marketing strategies
- new marketing and sales teams
- agile marketing process
- the role of digital marketing director, competence och tools
Petronella Posti-Hultqvist, Director, Scandinavia from Solita is talking about these themes based on her long experience as a marketing director working with digital marketing.