The online shop as an outlet
What concrete goals did Laattapiste set for its online shop?
At first, it was an experiment and a question of agile development. Laattapiste wanted to see whether an online shop was profitable and whether it made sense to develop it. Following the online shop’s success, the company has set clear numerical goals for it.
“We want our online shop to achieve the same sales volumes over one year as a single brick-and-mortar shop. For example, in a few months we have sold 600 square metres of tiles online. It’s quite a lot, since the surface area of your typical wet space ranges from four to six square metres. Purchases from our online shop have averaged slightly under 300 euros, which is clearly higher than usually online,” explains Tammisto.
Online operations are supported by the company’s previously fine-tuned, efficient logistics services, as well as its own warehouse of 10,000 square metres. In the best case, customers get their goods the following day.
Moreover, the online shop has quickly become an outlet channel for Laattapiste. Shops used to feature discount corners, which will now be removed to put the space to better use. Discontinued products can be sold efficiently online.
“Customers save a lot of money, and we speed up our warehouse turnover. It is also good for nature that good and usable products find a new owner,” says Tammisto.
The construction of the online shop and related items was based on modern cloud architecture and the Azure platform. An Episerver Commerce solution was also used.
“Laattapiste has been investing in digital solutions for years. The online shop is a great example of how a good foundation enables quick experiments and a boost to business through digital solutions,” says Juujärvi.