Saving, investing and funds are often seen as issues that are difficult to approach. Easy and inexpensive forms of saving are in demand among ordinary people.
S-Bank identified an opportunity to offer something unique to its customers: the bonuses paid to their accounts every month represented an excellent way to start saving in a light way. In cooperation with Palmu, S-Bank designed Säästäjä, Finland’s first mobile microsaving service. The service makes saving in funds easy and inexpensive for everyone.
Säästäjä is the most economic way of saving in hybrid funds in Finland. More than 3,000 customers took Säästäjä into use during its first three months, and up to 17% of the service’s users started saving for the first time.