Atria is a leading food industry company in the Nordic countries, Baltic area and Russia. It has several online services aimed at various target groups, from consumers to investors and meat producers. The revamp of the group’s online services is a sizeable project, and started from the services aimed at consumers. We realised the new Atria.fi consumer service, in which Atria’s product selection and recipes are more readily available, and whose flexible platform lends itself to effortless content production and publication with different terminal devices.
Information and inspiration from Finnish food
The success of this international company is built on three foundations: people, food and traditions. In line with Atria’s brand promise, the new online service aimed to provide consumers with information about the responsibility of food and its Finnish, high-quality origin.
The build-up of content production focused heavily on food recipes and product information. The generous use of images and videos encourage content sharing and commit consumers to the service.