There’s no change without a cultural change
Better data leads to better results. However, if the data is not utilised in the right way, the results will not be any better.
That’s why, to create a real long-lasting impact with data, the whole organization needs to get on-board. Driving this cultural change forward has been a key factor in Solita’s and Amer Sports’ work. Data plays already a big role in product design, sales, marketing and strategic decision making.
“Giving birth to a testing culture has been a crucial part of the work we’ve done. In the future we will speed up the testing process even more and increase the amount of ideas tested.”
Olli Lindroos, Data Business Designer, Solita
As Amer Sports’ data capabilities grew and the business benefits became clear, it was apparent that in order to move forward the organization and ways of working needed to adapt also. And they did just that.
In the beginning of 2018 the data analytics and business intelligence teams were combined to create a new agile team that would serve the needs of different business units while also providing advanced analytics services.
This new team is able to provide accurate insight into customer behaviour to Amer Sports’ marketing team, data to optimize production and material flow as well as better predictability models for sales. These are just a few enhancements that Amer Sports has taken on board in their data-journey.
“In the future, we have to be able to serve our customers even better, so that the consumer doesn’t only get a product from us, but an experience. These experiences can be created for example through mobile applications which combine data and our products. This will take our brand value beyond our competitors’.”
– Marko Orenius, Director Analytics & BI, Amer Sports
Read also Five key learnings that transform data into real business benefits.