Data at the heart of the business
Matkahuolto has been focusing significantly on developing its digital business services and capabilities since 2019.
“From the start, it was clear that data gathering and analysis were a core part of both the business and digital service development. Creating the right kind of data capability was an important cornerstone for Matkahuolto’s digital capabilities. In addition to traditional knowledge-based management, the goal was to create a foundation for new business and advanced analytics,” says Matkahuolto’s CIO&CDO Mika Rajanen.
Since 2020, Solita has been helping Matkahuolto to build modern cloud-based data and analytics solutions for use in various businesses. New capabilities have quickly changed the way the company plans and manages its operations.
“We chose Solita for their data and technology expertise, which was particularly important in building new capability,” says Mika Rajanen.
A large part of the change is that being data-driven is now everyone’s business, not just management or the analysts. The solutions have been created to be as close to everyone at Matkahuolto. In practice, this means that solutions have been built from concrete use cases, together with the entire staff. This ensures that all development generates genuine value for the business.
“In the past, the role of data solutions was to produce a monthly report on how the business is doing. Now, the data is a core part of the business: instead of monitoring, it is used to run and even create new business,” says Jani Kemppainen, Matkahuolto’s Head of Business Intelligence and Analytics to explain the change.
In addition, a lot of attention has been paid to making sure that the solutions are accessible and easy to use.
“I believe that it is very important for everyone to have access to easy-to-use visual analytics. While the solutions are also used in traditional reporting, the greatest benefits have come from the fact that new user groups have found perspectives in the data that no one had ever thought to look for before,” Kemppainen continues.