Staff representatives from sales and servicing took part in the renewal and contributed their expertise. The renewal project was divided into phases, in such a way that the first phase consisted of getting the basics in order. The development and expansion of online services at Veho will continue, with the next phase focused on the development of digital services.
The new platform also provides Veho with an opportunity to personalise content customer-specifically and to develop its e-business.
“User-orientation and friendliness lie at the core of the renewal of our online services. Smoothly functioning digital services are an important part of our brand. Online services have a crucial role to play in the picture that our customers get of Veho”, says Kati Salmi, head of digital marketing at Veho.
Growing visitor numbers
The customers have welcomed the revamped web services. To ensure the services’ customer-orientation, the pages were also tested for usability with various customer groups. Use with mobile devices has been made easier, and their use has indeed increased. The online services’ visitor numbers have also increased.
“All in all, the development has been positive in respect of various aspects, which is a sign that we’ve made the right decisions”, says Kati Salmi.
We also renewed vehotrucks.fi’s online services focusing on commercial vehicle services.
It was important to find a single-window supplier which could offer everything from technical expertise to competence in the design of services and visual appearance.
For its online revamping project, Veho sought a partner with whom it could develop its online services with a long-term perspective. It was important to find a single-window supplier which could offer everything from technical expertise to competence in the design of services and visual appearance.