POTENTIAL FINANCIAL BENEFITS WORTH TENS OF MILLIONS OF EUROS
The prediction of consumer demand offers immense financial potential if it is implemented accurately enough. Using forecasts produced by the data platform, production and the logistics chain can be adjusted optimally to demand at an accuracy of 90 per cent. This can reduce the cost of materials by tens of millions of euros annually by minimising sales lost because of product unavailability and identifying new opportunities for additional sales.
TRANSPARENCY AND AGILITY – LOCALLY AND GLOBALLY
Amer Sports’ data solution enables financial management processes and increases the transparency of self-service BI, offering easy, real-time access to information throughout the organisation. This brings data to the operational level from a hard drive collecting dust at the head office.
“Now we know exactly what the situation is with our products at each store globally. We can predict sales and material streams, from the orders of raw materials all the way to the end customer. Our sales forecasts for the Christmas season, for example, have improved and have helped us plan our purchases of raw materials and our production more accurately than before. We have succeeded in reducing material waste for the benefit of the environment.” Mark Orenius, Amer Sports
A BETTER UNDERSTANDING OF CUSTOMERS’ NEED
The new data platform is delivering exactly what Amer Sports was looking for: better customer knowledge. The data platform has taken the company’s ability to understand and predict customers’ needs to an entirely new level.
“For a reorder business company as Suunto, it is a great advantage to have visibility of how sell through is progressing at customer level. This is the first year we have this advantage, thanks to the tools developed by our data analytics colleagues. It helps us to identify where we have additional reorder opportunities and also where we have sell through challenges, crucial information in both cases.” Alvaro Camin, Global Commercial Director, Suunto.
TOWARDS A DATA-DRIVEN CULTURE OF OPERATION
Letting go of old ways of working and adapting to new ones can be difficult and painful for some organisations. At Amer Sports, however, making use of data met with enthusiasm, and internal processes have become genuinely data-driven over a short period of time.
“The business impact primarily has to do with culture. Previously, we relied on reports and forecasts supplied by the sales organisation, with the data sources varying between countries and teams. Now the head office has data of a consistent quality and is able to monitor consumer demand on a weekly basis and is also able to steer marketing and sales operations at very short notice. This, of course, changes behaviour across the organisation.” Marko Orenius, Director, Digital Business Platform