The solution is to process information step by step
Together with Sanoma, we built a new big data and analytics solution for processing information coming from diverse data sources. We implemented the most suitable technologies and designed and implemented the solution from scratch in close cooperation with Sanoma’s experts.
Our solution collects, process and analyzes the data mass by making it available coherently in real time. The data from millions of users, and hundreds of millions of visits, is sorted by analyzing content, finding relationships and comparing frequencies. Trends are revealed that can be used as the starting point for developing new services. The system is secure and compliant, and user data is handled anonymously.
Previously the data was scattered, but now we can really use it to energize our business.
Real time analytics enables agile service development
Solita has helped Sanoma collect huge amounts of data and analyze it cost effectively. We developed a cloud-based service, analytics are continuously generated, and the system scales easily according to the Sanoma team’s current needs. It is now possible to identify and rapidly react to changes in consumer behavior. Up-to-date high quality information helps Sanoma to develop services with increased agility. The base for business decision-making has shifted – from historical data collection into real-time information utilization.