F-Secure wanted to accelerate the growth of B2B sales in Europe. The response to the challenge was the co-design method, and in this particular case the customers and dealers completely overhauled the initial design hypotheses. Together with F-Secure’s employees, dealers and customers Solita designed and piloted new sales models and materials to have an impact on sales growth.
Accelerating sales growth in Europe
Solita provided F-Secure with a customer-oriented development model and found entirely new sources of customer value during in-depth customer interviews. Customer insight and joint planning were carried out in seven different cities in Germany, France and Finland. Solita’s work with customers saved F-Secure from investing in solutions that customers would not have wanted in the first place.